Ahead of the STARTALK spring conference, many programs will already start recruiting staff and participants and plan their summer programs. Although the process can seem daunting, there are many resources that can help guide you in developing and marketing your STARTALK summer programs. Click the link below to access resources from past STARTALK conferences, template letters for promoting your program, plus other links and tools from around the web, as a starting point to help you get your program off the ground.
Outreach Template Letters
The community organization outreach template letter is a sample letter template you can use to reach out to local schools and educational organizations in your area to spread the word about your STARTALK summer programming and what it can offer. This letter requests support from organizations in promoting your program—you may wish to send this letter to a school or organization prior to requesting to send home letters to parents, etc. We suggest targeting administrators specifically, such as language program coordinators, literacy consultants, and Parent Teacher Association Representatives. Typically, you can find this information on your local school or education organization’s website.
The parent outreach template letter is a sample letter template you can use to reach out to parents in your community to spread the word about your STARTALK summer programming and what it can offer. We suggest customizing this letter and putting it on school, organization, or camp letterhead. Then, provide copies and request school, PTAs, or other partners send it home directly to parents, or send this home directly to parents already within your organization’s network.
The teacher outreach template letter Below is a sample letter template you can use to reach out to instructors of language learning programs in your area to spread the word about your STARTALK summer programming can offer teachers interested in professional development training in world language education.
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How to Promote Your Program in Local Communities
David Wu, Teaching Chinese Resources
STARTALK Spring Conference 2012
This presentation presents a helpful overview of key steps you can take to promote language programs effectively in your local communities. Key take-away points include: 1) using multiple channels for advertising your program, 2) establishing and maintaining a positive program image, and 3) collaborating with local organizations and leadership.
Recruiting: Effective Strategies For Teacher Programs
Gabriela Nik. Ilieva, New York University
Stella Kwoh, University of California, Berkeley
STARTALK Spring Conference 2013
This presentation offers helpful, specific recommendations for advertising your teacher training program, identifying your target participants, and recruiting them to apply. Best practices in admissions and registration procedures are also covered, along with an overview of how to set participants’ expectations and orient them to your program.
Sustainable Teacher Recruitment, Preparation, and Support for Continuous Professional Growth and Success
Stella Kwoh, Duarte Silva
STARTALK Fall Conference 2016
Using Social Media for Publicity and Community Development
Nicole Rumeau, Natalie Corbin
STARTALK Spring Conference 2016
STARTALK and Beyond: Building Collaborations with High Schools and Universities
Baer, B., Kent State University; Bystrova-McIntyre, T., Kent State University
STARTALK Fall Conference 2014
Articles about Recruitment from the Web
Promoting Your Program
Magical Marketing Ideas for Summer Camp
Teacher Program Participant Recruitment
CARLA research on language teacher recruitment, hiring, and retention